Tag Lines?
May 24th, 2009
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Do you network much? What is your opening line, when you introduce yourself. (Elevator Speech) Some professionals use tag lines – the one or two line descriptors that often come after a product logo or company name. It is one of those things that looks simple but isn’t.
Some suggestions and ideas.
*First, decide what you want to communicate with your tag line.
*Second, prepare to brainstorm.
*Second, prepare to brainstorm.
*Third, ask others to critique your tag line.
Examples:
- Wal-Mart – “Always low prices.”
- Kenmore – “Solid as Sears.”
- Nike – “Just do it.”
- Plumber – “We repair what your husband fixed.”
- Lead With Heart Non-profit Foundation – “Giving back with Heart.”
- i Take The Lead, Inc – “Sharing qualified referrals.”
- i Take The Lead, Inc – “Sharing qualified referrals.”
- Mac Repair Tech – “Friends don’t let friends use Windows.”
Some are even from famous movies or television shows.
-Star Trek – “To boldly go where no man has gone before.”
-The Fly – “Be afraid. Be very afraid.”
Also, find your competitors’ tag lines – look at them and strive to be better and different.
Most of all, have fun with it!
Categories: Networking, Tag Lines
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