Networking Is Not Selling

Are you likable ? You may have great knowledge and be fully capable in your industry, but if others do not like you, they will not refer to you.  Some simple tips on becoming more likable may help you put the pieces of the puzzle together:

• First impressions are lasting impressions. Always put your best foot forward. Yes, dressing appropriately, wearing deodorant, bathing, and using mouth wash are suggested acts for leaving a positive lasting impression.
• Be interested in others.
• Listen. Are you busy thinking about what you’re going to say next, or are you actually listening?
• Ronnie Noize, Google’s #1 Marketing Coach http://www.VeronikaNoize.com  says that Networking is about connecting and serving. Connecting others is a great way to be of service. Those can be some of the most powerful referrals.
• Never, ever, ever confuse networking with selling. No one likes to be sold.

I always look forward to Abigail Dougherty’s newsletters!  As you are networking, I encourage you to keep Abigail’s following article in mind.  (Abigail is the owner of Straigth Edge Solutions)

I also recommend that you check out her website: www. straightedgesolutions.com

One of the most crucial lessons an entrepreneur can learn is that in order to succeed, you need to have the support, ideas, and work of other people. The second most crucial lesson to learn is to be careful about who you invite along on your success journey.

Individuals Matter

Too often as business owners we focus on the WHAT of our business and consider the WHO involved in the business to be secondary. Frequently we fail to see the person behind the role. If you were asked about your vendor’s weekend hobby, would you have an answer? Did the business down the street ever need to find new clients? How did they go about it?  Does your CPA understand what your business is? Can your next-door neighbor explain to his brother-in-law what you do?

Wisdom and experience make working with people we know, like, and trust far more important than what someone puts on their resume. Trust your gut and do your research when you are inviting people on your success journey. It’s worth investing the time to really get to know the people you are interested in inviting along. A few months spent upfront can generate decades-long business relationships and lifetime friendships.

Pool Your Resources

Being a business owner does not mean we have all the answers. As a client of mine put it – “We don’t even have all the questions.” Get input from other people, from books, seminars, tapes, and magazines. Keep a notebook with you to capture ideas from every source. Having lunch with a few friends might give you insights on a new meeting location for your next seminar. An article on recycling might spark an idea for saving money with your own office recycling practices, which could also be worth sharing with your success partners and your past, present, and potential clients.

 Mastermind or Never Mind

“None of us is as smart as all of us.”

Vince Lombardi

The more minds focused on making a business successful, the higher the probability that will be the result. Masterminds can be a fabulous tool to help you move forward quickly. Napoleon Hill, in Think and Grow Rich, compared minds to batteries that alone could light a lamp, but collectively could light a city. The more successful the members of your Mastermind, the more successful you will become. I have clients who will only belong to a Mastermind with business owners who earn over $1M annually. 

A highly effective Mastermind usually requires an up-front investment to help weed out the “hobbyists” and will have a facilitator who keeps the agenda moving and everyone in the group moving forward. I’ve been involved with different Masterminds over the years. Some were more effective than others. Strong Mastermind groups are challenging to find and are difficult to gain acceptance. Again, it’s worth the investment in time and resources to locate the best ones you can find and petition for acceptance as a member.

Share the Joy

As you succeed, remember to share the joy with all the people who helped make it possible. Two movie passes with a note saying, “Thank you for helping us be successful,” probably isn’t going to break the bank and will generate a huge wave of continued support.

One business I’ve worked with for two decades takes their entire staff and their families someplace special for five days each spring break. They combine it with 20 hours of continuing education requirements for the employees, so it’s not a free-for-all. This getaway thanks the families for their sacrifices they make all year to accommodate the parent’s work schedule. For the last 25 years, this firm has less than 5% turnover annually, compared to 38% in their industry.

In a future article I’ll talk more about how family, clients, employees, vendors, and support staff all can be instrumental in making your business a success. Their ability to help or hinder is often directly in relation to how we, as business owners, work with them.

 © 2010 Straight Edge News   All Rights Reserved.

A wonderful woman I met at a meeting I spoke at (Sellwood B2B) on Effective Internet Marketing You Can Do Yourself for Free mentioned when we spoke again that she hadn’t been able to attend recently because she felt she had to choose between clients and a networking group, and what follows is what I wrote back to her hours later when the comment resurfaced in my mind – that she said she greatly appreciated.  Becky asked me to post it because it has some very good points about networking – and the one at the end has been one of my secrets to success for my business!

“You commented earlier about weighing priorities as in clients vs the network groups, and it just popped in my head again, but I think the two can and should be complimentary.  But I’m not selling you on networking groups – this is my intuition telling me to email you back and let you know: in networking we work together to bring each other more clients (we are each other’s part time sales force), to foster a better reputation, and to grow personally by surrounding ourselves with like-minded professionals.

I actually have a great group of professionals, a majority of them are quality women, that meet on Tuesdays at noon at Kennedy School McMenamin’s. I have no idea how far that is from you or what your Tuesdays look like, but I think you would be a stand out contributor and find great value in it.  I happened to invite another woman today that may also be a good fit, she’s in payroll which we need – but actually I see you as an ideal fit.

I gave a networking tip today to the group that was EXTREMELY well received and it has worked wonders for me – invite your prospects and clients to the meetings.  How does that serve them and you?  They are able to do business with people at the group, able to receive referrals from the group and they get to hear about you from some of your closest (networking) partners who may also be client’s themselves (as I would).  I personally make it a point to do business with people in my groups so I can give a testimonial as a client.

Just a few cents I hope make sense.”

——————————————

Charles Montgomery

Northwest eSource

(503) 922 – 1446

charles@nwesource.com

http://www.NWeSource.com

I’ve been in the “networking” business for several years. Most people are surprised to learn that I am shy…terrified of  networking events where I know no one….that I am in no way, shape or form a Networking Natural!  (I’ve learned out of necessity.) However, I am a keen observer, and I love to study people!

I’ve noticed that those who are most successful do the following:

• Have fun
• Do not take themselves too seriously
• Never miss an opportunity to connect others (Not connect WITH others, but connect two other parties together)
• Find Power Partners

Power Partners are the people that share the same clients that you do, call on the same types of businesses, etc.  My friend, Sean Harry, says: “They are casting their line and fishing in the same pond as you.”  (Maybe not exactly the words Sean uses, but pretty similar.)  For instance, if you are a realtor, your best Power Partner is a mortgage lender.   If you are Mary Kay Representative, a possible Power Partner would be someone who sells a line of jewelry through home parties.  Think about others who sell to your clients. When you’re at a networking function, seek those professions out.  You’ll find that to be much more powerful than trying to sell your ‘goods’ to the next person you meet.